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The design of brand imagery is only the beginning of effective branding. Once images and messages are developed, systems must be implemented to enable organizations to use them properly on a daily basis.
When many people have access to your images and use them to create documents throughout your organization, it’s easy for little mistakes to eventually undermine the consistency of the brand image you invested in. Someone scales a logo the wrong way in a PowerPoint presentation. Another person changes the color. Someone else uses the wrong type of file and publishes a logo that’s out of focus and blurry. A printer creates a whole new layout without referring to your standard and changes the company business cards. Before you know it, the professional image you paid for is gone. Brandwave can develop systems to ensure that internal and external users of your imagery reproduce them in accordance with their original intent. Such systems also reduce labor costs associated with distributing images to vendors and overseeing reproduction. In addition, they can provide repeatable guidelines for your message that let you train employees in the brand promise and document their adherence to your underlying principles. For a free consultation, please call 713-201-5679. |
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